Introduce a new telephone pole protection product to utility companies. (People drive into poles in their cars, ya' know, especially in parking lots.)
The actual inside and outside layers of the product were fabricated into a pair of mailer-sized teasers, and that was followed with a folder which detailed the advantages of the product.
Never underestimate the creative possibilities of sending your message through the US Postal System. That's the premise (and promise) of ChunkMail®.