"More Than Fare" meant a free ride plus money off. Who could resist?
Niagara Frontier Transit Authority
The What:
Generate business for downtown clubs and restaurants via the Transit Authority's MetroRail System.
And How:
A uniquely constructed "cube" direct mailer containing an irresistible object – a token good for a "free ride" which stirred recipients curiosity by bouncing off the mailer walls when shaken. Discount coupons offered further enticement.
Click "2" below to see inside.