• Buffalo Seminary
  • M&T Bank
  • Kamper Productions
  • Flynn & Friends
  • Niagara Frontier Transit Authority
  • Hilbert College
  • Steve Chalmer, Firmware Composer
  • M&T Bank
  • Osmose

"More Than Fare" meant a free ride plus money off. Who could resist?

"More Than Fare" meant a free ride plus money off. Who could resist?

ChunkMail

Niagara Frontier Transit Authority

The What:

Generate business for downtown clubs and restaurants via the Transit Authority's MetroRail System.

And How:

A uniquely constructed "cube" direct mailer containing an irresistible object – a token good for a "free ride" which stirred recipients curiosity by bouncing off the mailer walls when shaken. Discount coupons offered further enticement.

Click "2" below to see inside.