Shake, rattle, and roll. Part of the allure of ChunkMail® is that it's exciting. Who can resist a mystery gift that comes in the mail?
Buffalo Seminary
The What:
Recapture this 150 year-old secondary school's reputation as the premier high school for girls in Western New York.
And How:
A two-pronged direct marketing campaign – cubes with "found objects" mailed to 7th and 8th grade girls, and a parallel postcard sent to their parents – attracted a record crowd to the school's Open House using "You've got to see Sem" as the theme.
Click "2-4" below to see more.