• Buffalo Seminary
  • M&T Bank
  • Kamper Productions
  • Flynn & Friends
  • Niagara Frontier Transit Authority
  • Hilbert College
  • Steve Chalmer, Firmware Composer
  • M&T Bank
  • Osmose

Five teasers and a payoff generated, over time, millions of dollars in business.

Five teasers and a payoff generated, over time, millions of dollars in business.

ChunkMail

Flynn & Friends

The What:

Introduce a free-lance copywriting service to an audience of art directors and business owners.

And How:

Five teaser mailings featuring chewed, broken, shortened, notched, and double-pointed pencils were followed by a brochure revealing the sender's identity. The campaign won Best of Show from the Professional Communicators of Western New York, and launched the business that became Flynn & Friends.