• Buffalo Seminary
  • M&T Bank
  • Kamper Productions
  • Flynn & Friends
  • Niagara Frontier Transit Authority
  • Hilbert College
  • Steve Chalmer, Firmware Composer
  • M&T Bank
  • Osmose

These tube mailers dramatized M&T's ability to wear many hats.

These tube mailers dramatized M&T's ability to wear many hats.

ChunkMail

M&T Bank

The What:

Dramatize M&T Bank's track record of successfully offering many varied services in its role as corporate trustee for both privately placed and municipal bond issues.

And How:

A series of tube mailers, each thematically wrapped and containing a different kind of headgear and attached message (e.g. a raccoon hat with the card reading "we're pioneers in corporate trust"), dramatized M&T's ability to "wear many hats", thus providing customers with a broader range of services in the competitive corporate trust arena.

And what's a good campaign without a "hook"? Click "6" below to see the kicker to this ChunkMail® series.