TV/Video
Buffalo Niagara Convention & Visitors Bureau
The What:
Bolster attendance at cultural events on the heels of an economic downturn.
And How:
Flynn & Friends created a 30-second television commercial with the perennial chant of Buffalo's sports teams - "Let's Go, Buffalo" - as the inspiration behind it. The commercial highlighted most of the major cultural attractions in Buffalo, from music to museums, with a soundtrack featuring the chant. The commercial was produced in collaboration with a New York City director and production house.