• Buffalo Niagara Convention & Visitors Bureau
  • Buffalo Zoo
  • Roswell Park Cancer Institute
  • Buffalo Niagara Convention & Visitors Bureau
  • Roswell Park Cancer Institute
  • Tuxedo Junction
  • The Ride For Roswell
  • Art Directors and Communicators of Buffalo
  • Sun 'n' Fun


Roswell Park Cancer Institute

The What:

Tell the story of Roswell Park Cancer Institute on the eve of its 100th anniversary.

And How:

By using actual patients, parents of patients, volunteers, staff, researchers, doctors, and donors, Flynn & Friends told the Roswell story through a combination of 3rd person observation and 1st person storytelling. The video's culmination featured a physician, the founder of The Roswell Park Alliance, and a young cancer patient blowing out the candles on a birthday cake for Roswell, with the girl making a wish that "there never be cancer ever again.".  This video received a gold award from the Art Directors / Communicators Club of Buffalo.