TV/Video

Roswell Park Cancer Institute

The What:

Introduce Roswell's "team approach" to cancer care to a varied audience – new patients, staff, and potential donors.

And How:

Using the Institute's stunning atrium as a backdrop, we assembled a small orchestra, provided musical direction, and told the Roswell story through music, interviews, and archival video and still photography. Each section of the video is introduced by different musical element – brass, wind, string, and piano – until, at the end, each of the sections is playing "in concert", a parallel to the Roswell Park approach of many different talents all playing from the same page in their quest for cures for cancer.