• Mercy Flight of Western New York
  • Herd About Buffalo
  • Call Larry
  • Tuxedo Junction
  • Vesuvius Foundry Division
  • M&T Bank
  • Hilbert College
  • Art On Wheels
  • iSciWNY


M&T Bank

The What:

Introduce M&T Bank's business valuation service to an audience of accountants and lawyers.

And How:

Valuation is the process of putting a price tag on a business - something we took literally when developing this campaign for M&T. By designing four unique print ads, each one about a different benefit of the valuation service, and five separate direct mail pieces, we turned a common service into an uncommon and striking succession of ads and direct mail brochures, all linked by the dollar sign.