• Buffalo Seminary
  • M&T Bank
  • Kamper Productions
  • Flynn & Friends
  • Niagara Frontier Transit Authority
  • Hilbert College
  • Steve Chalmer, Firmware Composer
  • M&T Bank
  • Osmose


M&T Bank

The What:

Introduce a virtual unknown in corporate trust services to a selective market of investment bankers, bond issuers, and financial advisors.

And How:

A three-dimensional, multiple-piece direct mail campaign dramatized the benefits of dealing with this Buffalo-based bank. The campaign "kicker" was a box labeled "opportunity" which contained an actual brass door knocker.