• Roswell Park Cancer Institute
  • Clover Management
  • UniPunch Products
  • iSciWNY
  • Vesuvius Foundry Division
  • Niagara Frontier Consulting Services
  • Lender Consulting Services
  • Hilbert College
  • St. Francis High School


Lender Consulting Services

The What:

Design a capabilities brochure for LCS to reinforce their identity and at the same time convey the nature of their work in environmental remediation.

And How:

Flynn & Friends used LCS' logo as inspiration for this piece. Their logo, which consists of six horizontal lines, is adapted from the 3,000 year-old Chinese text called the I Ching, or Book of Changes. The cover of the brochure is a full-page version of this logo with copy running in between each of the six lines. We did this to make the point that LCS' ability to "read between the lines" (as the cover text also asked the reader to do) is what makes them unique.