Brochures

Roswell Park Cancer Institute

The What:

Entice affluent individuals to make an endowed gift to Roswell Park Cancer Institute.

And How:

To emphasize the "creative" opportunities inherent in endowment giving, we developed a concept called The Art of Endowment Giving. The brochure cover was designed to look like a painter's canvas and all of the themes in the brochure related to stages of the creative process.

We also highlighted five donor families who were touched by cancer and had established endowments as a result. These "Donor Portraits" included black and white photographs of the families to add a timeless feel to the stories behind each gift.