• Buffalo Seminary
  • M&T Bank
  • Kamper Productions
  • Flynn & Friends
  • Niagara Frontier Transit Authority
  • Hilbert College
  • Steve Chalmer, Firmware Composer
  • M&T Bank
  • Osmose


Steve Chalmer, Firmware Composer

The What:

Introduce an individual who writes computer code to an audience of technical businesses.

And How:

A series of dimensional mailings with a consistent look and message was sent to about 300 businesses. Each mailer concentrated on a particular skill set or experience. A trade publication article triggered by the mailing gave the campaign added value.

We've found that publicity often follows our ChunkMail® campaigns. Trade journalists love to get these mailings, and are always looking for story ideas. It's another way the medium delivers.