Steve Chalmer, Firmware Composer
Introduce an individual who writes computer code to an audience of technical businesses.
A series of dimensional mailings with a consistent look and message was sent to about 300 businesses. Each mailer concentrated on a particular skill set or experience. A trade publication article triggered by the mailing gave the campaign added value.
We've found that publicity often follows our ChunkMail® campaigns. Trade journalists love to get these mailings, and are always looking for story ideas. It's another way the medium delivers.