• Great Skate Hockey Supply
  • Empire Bottle
  • Niagara Frontier Consulting Services
  • Hilbert College
  • The Ride For Roswell
  • UniPunch Products
  • Woman To Woman
  • Herd About Buffalo
  • Cycle/Recycle
  • Art On Wheels
  • Construction Lending Services
  • The Water Garden Gallery at Ulbrich's
  • Niagara Tourism & Convention Corporation
  • Literacy New York
  • Audax Business Solutions
  • TripleTrack
  • Buffalo & Erie County Botanical Gardens
  • iSciWNY



The University at Buffalo approached Flynn & Friends to help brand and market a new workforce development partnership between the school and the local life sciences industry.

We essentially created this brand from scratch, starting with the name “iSciWNY.” Putting the lowercase “i” in front “Sci” created a modern, personal feel, while the "WNY" at the end added a local touch. The result is both friendly and distinctive. 

Besides the actual name, we also created the logo, which captures attention through the use of bold colors, and the tagline, which clearly communicates you don’t have to leave WNY to get ahead in your career.