• Great Skate Hockey Supply
  • Empire Bottle
  • Niagara Frontier Consulting Services
  • Hilbert College
  • The Ride For Roswell
  • UniPunch Products
  • Woman To Woman
  • Herd About Buffalo
  • Cycle/Recycle
  • Art On Wheels
  • Construction Lending Services
  • The Water Garden Gallery at Ulbrich's
  • Niagara Tourism & Convention Corporation
  • Literacy New York
  • Audax Business Solutions
  • TripleTrack
  • Buffalo & Erie County Botanical Gardens
  • iSciWNY



Flynn & Friends was hired to develop a name and brand identity for a new employee benefits product offered by The Synergy Group, Inc., a Buffalo-based consulting and management firm. We created the name "TripleTrack", which represents the product's threefold aim to help employees and employers either "get on track" or "stay on track" in terms of maintaining a balance between 1) work, 2) home, and 3) self. We then incorporated the new name and tag line – "Solutions at work for work, home, and self" – into a logo and collateral materials.