Buffalo & Erie County Botanical Gardens
The Botanical Gardens needed to spruce up a dated logo they had been using for many years. They retained Flynn & Friends to do that. The challenge was to modernize the mark without doing a complete 180. Our solution was a logo that looked sharp and felt fresh, but also retained a sense of familiarity by utilizing similar elements – like the glass conservatory – from the old logo.
The "A natural part of your life." tagline was written to reflect the Gardens' goal of positioning itself as a destination for family, personal, and business events.