The Water Garden Gallery at Ulbrich's
Flynn & Friends goal was to reposition Ulbrich's from a local garden center to a regional destination specializing in water gardens. The identity we created for Ulbrich's sought to accomplish this in two ways. First, it introduced the company's new branding while at the same time maintaining continuity by keeping the Ulbrich's name in the identity. And second, in designing the logo with a frog and artist's palette/lily pad, we created an image as a high-end water garden specialist. Print ads further developed the image with the tag line "Everything you need to create a masterpiece in your own backyard".