Creative Stuff
Artpark "Daytime Fun" Radio Campaign
The What:
Promote daytime visits to New York State's "park for the arts".
And How:
Meet the family who put the "dys" in "dysfunction": bowling-addled Joey, his unseen children Frank and Teressa, and his nameless and comically shrewish wife who pesters a pleasant Artpark staffer with endless questions on cheerleading, firecrackers, and clog dancing.
:60 Radio: “My husband is not an animal!”
:60 Radio: “Food, glorious food.”
:60 Radio: “They don’t have bowling at Artpark.”
:60 Radio: “Entertainment has too many letters!”
:60 Radio: “How disgusting!”