Creative Stuff

Artpark "Daytime Fun" Radio Campaign

The What:

Promote daytime visits to New York State's "park for the arts". 

And How:

Meet the family who put the "dys" in "dysfunction": bowling-addled Joey, his unseen children Frank and Teressa, and his nameless and comically shrewish wife who pesters a pleasant Artpark staffer with endless questions on cheerleading, firecrackers, and clog dancing.

:60 Radio: “My husband is not an animal!”

:60 Radio: “Food, glorious food.”

:60 Radio: “They don’t have bowling at Artpark.”

:60 Radio: “Entertainment has too many letters!”

:60 Radio: “How disgusting!”