Creative Stuff
The Ride For Roswell Jerseys
The What:
Design cycling jerseys for the Ride For Roswell.
And How:
Starting with our first design in 2001, we've created a half dozen cycling jerseys for the Ride, the most recent of which have been worn by $1,000-and-up fundraisers who belong to the event's "Extra Mile Club", most notably as members of the peloton ride that goes from Roswell Park to UB on Ride morning.
Our goal has been to visually market the Ride to the wider community - in this case, the wider "cycling" community, by offering a great looking product. There's nothing quite as exciting as seeing riders at events all over the Western New York (and beyond) wearing Ride For Roswell jerseys and spreading the word about the event by virtue of doing so.