Campaigns
iSciWNY
The What:
Engage and inform schools and workforce development agencies about the career opportunities available in the local life sciences industry.
And How:
For this project, we took the approach of creating a “sales” kit that packaged a variety of useful information about iSciWNY in a simple yet distinctive way.
Within the kit, we included an 8 ½ x 11 brochure (on page 2; click below to view), posters, window clings, and smaller vest pocket brochures and pencils for distribution. All of the materials pointed people to the website (on page 3; click below to view).
This kit was sent to middle and high school teachers, career counselors, and leaders, as well as various workforce development agencies.