• Mercy Flight of Western New York
  • Herd About Buffalo
  • Call Larry
  • Tuxedo Junction
  • Vesuvius Foundry Division
  • M&T Bank
  • Hilbert College
  • Art On Wheels
  • iSciWNY

Campaigns

Hilbert College

The What:

Create a consistent identity and marketing plan for a local 4-year college offering nine specialized degree programs.

And How:

Hilbert College was below most people's radar until they hired Flynn & Friends as their agency. Our first task was figuratively and literally to put the school on the map, which we did in two ways. First, we gave the college a place in the public consciousness by telling them to "Head for Hilbert" (even if the average Western New Yorker didn't know where the school was located – much less that it even existed).  Second, we played off the idea of maps by creating literature and outdoor signage which prominently used a green, "trip-tik" type of arrow as a directional element. The immediate result was a 40% increase in applications in the first year of our three-year campaign.