The What:

Design a site for a community fundraising organization that enables online giving and at the same time reinforces its unique relationship to Roswell Park Cancer Institute.

And How:

With "Donate Now" buttons integrated into every page, the Roswell Alliance web site is now successfully positioned to take advantage of online giving. A content management system integrated into the site enables users at the Institute to make updates to the site without having to go outside. The Alliance's menu of special events and volunteer opportunities are also now within easier reach of its public.