The What:

Design a web site letting consumers know about the company's locations across New York State.

And How:

Flynn & Friends created a user-friendly site by taking a map of New York State with lawn signs marking RealtyUSA.com's four major markets ? Buffalo-Niagara, Albany, Rochester, and Binghamton ? on the company's home page. When the user clicks on the sign for their area, they are taken to the corresponding site for that particular location. Besides designing the site's navigation, Flynn & Friends also coordinated and supervised the photo shoot of the models used for the web site.