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The What:

Tell the story of the inaugural year of the Ride for Roswell in 1996 and promote the event.

And How:

Flynn & Friends created a video that highlighted the #1 fundraiser for the event - a little girl named Katy DiGirolamo, who amazingly enough suffered from bone cancer in her legs, yet completed the nine-mile course with the help of her dad, Jim. The goal was to promote the event and this video was one of the key pieces early on that really helped the Ride for Roswell gain momentum. The event has since grown from grossing $107,000 in its first year to a cumulative eight-year gross of more than $2 million.