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The What:

Video created for Art Directors and Communicators of Buffalo annual award show and event.

And How:

One observer described this as Babes In Toyland on LSD. In a nutshell, the idea behind it was that creative people (ie, us) treat their work like it's their offspring, or babies. However, we also tend to be somewhat childish in the way we view the world. And occasionally, really hip members of our community say things like, "Hey, babe, could you get me a cup of coffee." Babes is therefore not only a glance at the work that creative people give birth to, but also describes the creators themselves. Or something like that.