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The What:

Invite prospective students to Hilbert's upcoming Visit Nights.

And How:

By creating an animated splash and ripple effect, Flynn & Friends was able to bring the pond in the front of Hilbert's Administration Building to life in this 10-second television spot. The commercial not only invites potential students to visit Hilbert, but also reinforces the school's identity because the pond is featured in their logo (which Flynn & Friends also created). The commercial is simple and effective.