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The What:

Promote a Florida retirement community geared toward retirees in the Northeast who want to spend the winter under the sun.

And How:

Not only did Flynn & Friends write and co-produce this video, but we also shot it on location in Sarasota, FL. Through a combination of resort and regional footage, the spot worked toward a goal of inviting potential visitors to call Sun n' Fun's 800 number for information and a free tour.