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The What:

Promote The Bat Cave at the Buffalo Zoo.

And How:

This 30-second television commercial did two things. It dispelled the myth surrounding bats in a very amusing way and it also invited people to visit the bat exhibit at the Buffalo Zoo. Flynn & Friends used local actors - one with especially big hair - as well as video shot at the zoo. In addition, by using stock footage of actual bats from another source, we made this commercial an economical advertising effort for the zoo.