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The What:

Bolster attendance at cultural events following the effects of 9/11 on the arts.

And How:

Flynn & Friends created a 30-second television commercial with the perennial chant of Buffalo's sports teams - "Let's Go, Buffalo" - as the inspiration behind it. The commercial highlighted most of the major cultural attractions in Buffalo, from music to museums, with a soundtrack featuring the chant. The commercial was produced in collaboration with a New York City director and production house. The energetic pace, along with its memorable footage of Buffalo, led to it winning a silver award at the ADDY competition.