Our strategy for Hilbert was to unify their public presence around the simple and directive slogan "Head for Hilbert". To those three words, we attached a bold green arrow pointing upward to the college logo. We leveraged the power of outdoor, print and electronic advertising to make the "Head for Hilbert" message dominate the highways and airwaves of the school's primary market area.

We also developed a tag line to position the school against its larger local competitors. "The small school for big ambitions," described Hilbert's dual appeal as a place where "everyone knows your name" (as we were to hear numerous times when we recorded interviews for use in radio spots) and a great place to get a great education.

We also redesigned and integrated the web site to be consistent with the "Head for Hilbert" campaign, and produced brochures for each of the college's nine four-year programs. In doing so, we worked with each of the school's department chairs, relationships which further developed as the chairs voiced the announcer role in the radio spots we wrote and produced for the campaign.