Most recently, in 2005 we worked with Hilbert's VP for Institutional Advancement and his team to help launch a $2.5 million capital campaign. Our work was a reflection of our experience with the college, as we retold Hilbert's history in the context of its academic growth, and looked to its future as one of the bright spots in Western New York. Our work included naming it the "First Fifty" campaign, reflecting Hilbert's impending half-century anniversary; the campaign logo; case statement brochure; giving opportunities inserts; and electronic sales presentation.