There are generally three phases of video production: pre-production, production, and post-production. The quality of each phase hinges on the quality of work done in the phase before it. Pre-production is therefore the most important because it's where all the planning happens, including research, budgeting, script writing, scheduling, and hiring the key players.

The next step was writing the script. The script is like a blueprint. Just like you wouldn't build a building without hammering out the details on paper first, you wouldn't produce a video without doing the same. We wrote, revised, and revised the script again, until it finally was nailed down.

We hired a local director and photographer who knew the area well, worked with Chameleon Studios to produce the music, then retained a nearby Western New York editing facility to put all the pieces together. While editing is usually the biggest expense in a project, it's from this stage that the final polished product emerges ? and top-notch editing can truly make a message come alive, which is exactly what it did.

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