Once the video was completed, the CVB asked us to create an invitation for hospitality Industry members, friends, and area politicians for an official unveiling.

Result: we turned an empty video cassette box into a mailer with the outside teaser message "Come to the premier of our new video and you'll?" and inside, the payoff headline "Have a Ball" with actual rubber balls intended to fall out and bounce their way into the recipient's consciousness. A Flynn & Friends' trademark mailing with a memorable play on "having a ball" that immediately involved the recipients and tied back to the idea of the video as a rock-on sing-along.

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