2009 News > Flynn & Friends designs ChunkMail® Campaign for Gintzler Graphics.

September 16, 2009

Mitch Flynn, president of Flynn & Friends Advertising, announced that the agency has completed work on a new direct mail campaign for Gintzler Graphics, a Buffalo-based printing firm that provides packaging solutions to companies across the U.S. The agency's creative strategy was to use one of its trademarked Chunkmail® three-dimensional mailing campaigns to drive prospects to a proprietary website where they can enter to win prizes each month.

The campaign consists of ten printed pieces and thematically related found objects ranging from matchbooks with the matches removed ("matchless service") to magnifying glasses ("attention to detail") to a jam spreader ("help spreading the word"). The monthly mailings point to www.whatdoyougetfromgintzler.com, where prospects can learn more about the company and enter to win a prize.

The purpose of the campaign is to garner new business from companies in the packaging industry. It also aims to educate prospects about Gintzler's broad range of capabilities.

Established in 1986, Flynn & Friends is a full-service advertising agency with offices at 437 Franklin Street in Buffalo. For more information, visit www.flynnandfriends.com.