• Buffalo Niagara Convention & Visitors Bureau
  • Buffalo Zoo
  • Roswell Park Cancer Institute
  • Buffalo Niagara Convention & Visitors Bureau
  • Roswell Park Cancer Institute
  • Tuxedo Junction
  • The Ride For Roswell
  • Art Directors and Communicators of Buffalo
  • Sun 'n' Fun


The Ride For Roswell

The What:

Tell the story of the inaugural year of the Ride For Roswell.

And How:

Flynn & Friends created a video that highlighted the #1 fundraiser for the event - a little girl named Katy DiGirolamo, who amazingly enough suffered from bone cancer in her legs, yet completed the Ride's 9-mile course with the help of her dad, Jim. With a goal of spreading the word about the event, this video was one of the key early pieces that helped the Ride grow from a first-year gross of just over $100,000 to a 2019 cumulative total of more than $55 million.