
Outdoor
Realty USA
The What:
Promote the company's new name and tout its existing leadership position in the local real estate market.
And How:
Flynn & Friends featured the company's highly identifiable red, white, blue, and yellow lawn sign, creating immediate recognition in the process. In addition, the verbiage on the sign directly informs consumers of the company's name change, as well as its position as the dominant statewide realtor.