The Ride For Roswell
Create awareness for the Ride For Roswell, Roswell Park Cancer Institute’s annual fundraising event.
From the start, Flynn & Friends has been an integral part of branding and marketing the Ride For Roswell. We even donated all of the creative for the first 10 years of the event, which has doubled in size five times since 2003.
For this particular project, our creative approach included using existing photography in order to translate the passion and excitement that surrounds this event. We kept it simple, using a strong headline and vibrant imagery.
The year this billboard ran, 2006, was also the year that the Ride for Roswell broke the million-dollar fundraising mark.