Outdoor
Mercy Flight of Western New York
The What:
Develop a campaign for Mercy Flight that would promote their new web site, as well as reinforce their image as Western New York's air-medical service provider.
And How:
Flynn & Friends developed a billboard campaign around the idea that while Mercy Flight saves many lives, in the process, they touch many lives, as well. We coordinated photo shoots with four individuals who had been rescued by Mercy Flight and photographed them at the actual location where they were picked up. By featuring each person on a separate billboard with Mercy Flight's trademark "Mercy Was Here." sign we literally put a face on Mercy Flight. The only copy on the billboards is a simple web address, enticing drivers to read about these real life rescues.