
Outdoor
Buffalo Seminary
The What:
Billboard campaign to promote the school's diversity and vitality.
And How:
Five semi-hammy sophomores and juniors from Sem helped create an irresistible image – who doesn't want to hear "the latest" – especially when you're a 12 or 13-year-old thinking of what high school to attend. The image was so popular with the school that they asked us to incorporate it in their development materials, in-house notepads, and alumni communications.