The What:

Create a site that positions a company specializing in environmental due diligence as simultaneously creative and conservative.

And How:

Flynn & Friends picked up on the LCS slogan "We Are Different" by designing the site itself to look "different." Part of that was the use of the Chinese character "Ch'ien" in the navigation and an explanation of how that relates to the company's logo; another was the use of original photography featuring actual LCS employees on the job.

www.lenderconsulting.com