Download free QuickTime player

The What:

Tell the story of Roswell Park Cancer Institute on the eve of its 100th anniversary.

And How:

By using actual patients, parents of patients, volunteers, staff, researchers, doctors, and donors, Flynn & Friends told the Roswell story through a combination of 3rd person observation and 1st person storytelling. The video's culmination featured a physician, the founder of The Roswell Park Alliance, and a young cancer patient blowing out the candles on a birthday cake for Roswell, with the girl making a wish that "there never be cancer ever again." This video was subsequently recognized with a gold award from the Art Directors/Communicators of Buffalo.