The What:

Billboard campaign to promote the school's diversity and vitality.

And How:

Five semi-hammy sophomores and juniors from Sem helped create an irresistible image--who doesn't want to hear "the latest"-- especially when you're a 12 or 13-year-old thinking of what high school to attend. The image was so popular with the school that they asked us to incorporate it in their development materials, in-house notepads, and alumni communications.