The What:

Create a buzz about this major public art exhibit and cultural tourism initiative.

And How:

Because Flynn & Friends successfully executed a marketing plan for Herd About Buffalo ? a similar initiative to Art On Wheels that brought more than one million visitors to Buffalo ? we were once again hired by the Burchfield-Penney Art Center, this time to promote Art On Wheels. To gain support for the project, we wrote and produced a Power Point presentation that was shown in a winner-take-all competition for the 2001-2002 $125,000 grant at the 21st Century Fund of the Community Foundation for Greater Buffalo ? which we won. Flynn & Friends also designed a website for Art On Wheels.