The What:

Create a consistent identity and marketing plan for a local 4-year college offering nine specialized degree programs.

And How:

Hilbert College was below most people's radar until they hired Flynn & Friends as their agency. Our first task was figuratively and literally to put the school on the map, which we did in two ways. First, we gave the college a place in the public consciousness by telling them to "Head for Hilbert" (even if the average Western New Yorker didn't know where the school was located--much less that it even existed.) Second, we played off the idea of maps by creating literature and outdoor signage which prominently used a green, "trip-tik" type of arrow as a directional element. The immediate result was a 40% increase in applications in the first year of our three-year campaign.