The What:

Create identity and sales materials for a public art project benefiting Roswell Park Cancer Institute and the Burchfield-Penney Art Center.

And How:

From logo to folder and t-shirts to web site, Flynn & Friends developed a distinct visual identity for this project, which hitched private sponsorship to public art and community pride. The project sold 150 buffalos, 50% more than its initial projection, and has already raised thousands of dollars for its beneficiaries.