The What:

Create an image for a company in the challenging business of environmental remediation that would position it as a sophisticated partner for prospects in banking, architecture, and historic preservation.

And How:

Drawing from a 3,000 year-old Chinese text called the I Ching, we created an image for NFCS centered on the philosophical concept of "Work on What Has Been Spoiled." We played out the theme in a full-color brochure highlighting the company's success stories.