As big box competitors started to nibble away at their nursery business in the late-1990s, owner Tom Ulbrich made the strategic decision to shift his company's marketing emphasis to water garden design and supply. He came to Flynn & Friends for help in changing Ulbrich's image from a garden-variety local garden center to a high-end regional destination for affluent water garden enthusiasts.

This is the story of how we helped rebrand this second-generation Western New York family business.

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