What 7th or 8th grade girl doesn't want to hear the latest news or gossip? In 1999, five Sem students helped create an irresistible image based on that idea in this multi-piece direct mail campaign, which included ChunkMail® cubes, postcards, and letters.

In addition to the mailed pieces, we designed a billboard campaign to reinforce the message. The visual image of the five girls proved so irresistible that the school asked us to incorporate it in their development materials, in-house notepads, and alumni communications.