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We took the idea a step further in NFCS' capabilities piece. Building on the logo, we used four other hexagrams from the I Ching to illustrate the main services NFCS offered. The copy gave specific, real world examples of how the Chinese symbols related to these services.
One of the four services related to asbestos abatement. For this, we incorporated the hexagram translated as "Turning Point," which indicates that after a time of decay, a "turning point" is reached wherein the old is discarded and the new is introduced. The copy on this particular page discussed how NFCS helped its clients, from nationally registered landmarks to school districts to federal buildings, discard the old and introduce the new through their asbestos inspection and site remediation services.
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