Create a website for a workforce development partnership between the University at Buffalo and local life sciences companies and organizations.
A large part of the project was collecting an extensive amount of career and industry data and translating it in an engaging way to a diverse audience that included high school students, skilled and unskilled workers, and professionals with PhDs. We did this by organizing the brochure into seven career pathways.
We then brought each pathway to life in a couple of ways. One way was by recruiting and photographing real employees from various life sciences companies in Western New York to visually represent each pathway. The other way was through the interactive rosette graphic (pictured on page 2, click below to view) that visitors to the site could click on to view more about a particular pathway.
Within each pathway (pictured on page 3, click below to view), we offered valuable details about that particular pathway, including job titles displayed in a visual career hierarchy, educational requirements, and market-rate salaries.