Career Partners | Buffalo Niagara
Develop a new name – and a new website – for a talent management firm that experienced a change in ownership.
Our first step was to explore and present new name ideas. Along the way, we literally developed hundreds of possibilities.
Once the name was selected, we started working on the site’s look. Being in the human resources industry, we felt it was critically important to actually feature photos of the people who worked at the firm, including the principals. We coordinated and art-directed this photography, which was used throughout the website, including on the homepage.
Besides developing the site's look and feel, we also integrated social media into it and handled publicity work, as well.