Welcome to Our Flog [flawg]

Noun

1. A combination of the terms “Flynn & Friends” and “Blog” [flynn + blawg].

2. An online forum in which the agency considers the perils of beating dead horses, overcommunicating, underselling, and others of the many sins of the advertising tribe.

3. Occasional tangential and peripheral thoughts on The World We Live In and how it relates to The Getting and Keeping of Customers.

Verb

1. To beat with a whip, stick, etc., especially as punishment; whip; scourge. < Many ad agencies flog visitors to their websites with too much information. >

2. Slang

a. to sell, especially aggressively or vigorously. < Flogging customers with extended warranties is a good way to lose them. >

b. to promote; publicize. < The Old Glory Company hired Flynn & Friends to help it flog its flags. >

A logo presentation

A logo presentationWe were asked by a company who is changing their name to come up with some ideas for a new identity. We worked on it for approximately a week. The result was about 15 design ideas which we presented this morning to an astute and appreciative client. They...

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