Welcome to Our Flog [flawg]

Noun

1. A combination of the terms “Flynn & Friends” and “Blog” [flynn + blawg].

2. An online forum in which the agency considers the perils of beating dead horses, overcommunicating, underselling, and others of the many sins of the advertising tribe.

3. Occasional tangential and peripheral thoughts on The World We Live In and how it relates to The Getting and Keeping of Customers.

Verb

1. To beat with a whip, stick, etc., especially as punishment; whip; scourge. < Many ad agencies flog visitors to their websites with too much information. >

2. Slang

a. to sell, especially aggressively or vigorously. < Flogging customers with extended warranties is a good way to lose them. >

b. to promote; publicize. < The Old Glory Company hired Flynn & Friends to help it flog its flags. >

The Great Outdoors

The Great OutdoorsWe love billboards for three reasons. First, you can't tune them out. (At least not as easily as changing the radio dial.) Second, done right – which is to say headlines of five words or less paired with simple graphics – they represent messaging at...

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How's it feel to be 25?

How's it feel to be 25?At least two of our larger local competitors - we've been advised not to mention their names lest you google them and go to their websites instead of staying here where you belong - started their businesses the same year we started ours, in 1986. What's...

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Copywriting advice

Copywriting adviceI got an e-mail this morning from a colleague (who simultaneously sent me a "friend" request on Facebook) asking what I thought were the most important qualities of a copywriter. Here's the question and reply: > Hi, Mitch. In preparation for my course in...

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