Flog > A logo presentation

Posted by Mitch Flynn

A logo presentation We were asked by a company who is changing their name to come up with some ideas for a new identity. We worked on it for approximately a week. The result was about 15 design ideas which we presented this morning to an astute and appreciative client. They picked a favorite but narrowed it down to three to share with their employees before making the final decision. This process is one of the most demanding and enjoyable in our business. Kristen, who designed them, did one at 11:30 last night that turned out to be the client's (and my personal) favorite. Which one do you think it was?